At Feedlink, we firmly believe in the power of social media and its potential to reach people, connect with them, and engage on a deeper level. We were looking for ways to make this easier and more efficient for businesses, especially small ones that don’t have big teams or budgets.
Building email lists is a great way to maintain and engage a community. And having an email newsletter that builds by itself by reusing your content is a great way to save time and money.
That’s why we created the Social media newsletter.
What is a social media newsletter?
A social media newsletter is a type of email newsletter that curates and shares your latest social media posts with your subscribers. It’s a great way to stay in touch with your audience, share your latest content, and drive traffic to your website or social media channels.
Social media newsletter definition
Social Media Newsletter Benefits
Here is why social media newsletters are useful for small business owners:
- Expanding reach and engagement: Social media newsletters provide a wider audience for your content, extending your reach beyond the confines of individual social media platforms. They allow you to connect with those who haven’t yet discovered your social media presence or those who prefer to receive updates in their email inbox.
- Harnessing the power of email: Email remains a highly effective marketing channel, with an open rate of around 20% for newsletters and an average click-through rate of 2.5%. This means that your social media newsletter has the potential to generate significant engagement and drive traffic to your website or social media pages.
- Reducing manual effort: Social media newsletters automate the process of curating and sending out content updates, eliminating the need for tedious manual tasks. You can set up a schedule and let the newsletter run on autopilot, saving you time and energy to focus on other aspects of your marketing efforts.
- Driving traffic and conversions: By including relevant links to your website, products, or services in your newsletter, you can seamlessly guide subscribers towards your online presence. This can lead to increased website traffic, conversions, and sales.
- Building customer loyalty: By providing valuable content and regular updates, social media newsletters foster a sense of community and loyalty among your subscribers. They keep your brand top-of-mind and encourage repeat engagement.
- Measuring and optimizing: Social media newsletters provide valuable data on your audience’s interests and engagement patterns. You can analyze open rates, click-through rates, and click-through destinations to refine your content strategy and improve future newsletters.
In essence, social media newsletters serve as a bridge between your social media activity and your email marketing efforts, consolidating your brand’s voice and engaging your audience across multiple channels. They are a powerful tool for businesses of all sizes to expand their reach, strengthen customer relationships, and drive conversions.
Social Media Newsletter Features
Here are the main capabilities of Feedlink’s social media newsletter:
- Automatically populate the newsletter with your latest Instagram and TikTok posts.
- Sends the newsletter on a weekly, bi-weekly, or monthly basis.
- If you have links in your caption or tag them on the Feedlink page, it will create clickable links automatically for each post in the newsletter.
- Re-uses posts from TikTok and Instagram in your newsletter automatically.
Aggregate TikTok and Instagram posts in a newsletter
This new tool simplifies the process of creating and sending newsletters to customers with your latest social media posts, making it effortless and automatic. All you need to do is connect your Instagram or TikTok account and configure a few settings, and the newsletter will be sent each week automatically – no manual setup required.
Build an email list with a subscription block
Feedlink has a built-in email subscription block that helps you build a subscriber list natively. It is fully customizable, and you can change colors or positions on your page. Once you start receiving the subscribers, they will appear in the Subscribers tab in your Feedlink editor. And once you have
Add blog posts in the newsletter automatically
This is just a huge time-saving feature, especially for people struggling to create content on their blog and combine it with content on social media within their newsletter.
With this simple feature, you will be able to add the latest blog posts to your Newsletter with just one simple click. No more errors in the text or links to the actual blog posts. Here is how the blog posts block will appear:
Link photos in the newsletter to external links automatically.
Moreover, Feedlink’s Social media Newsletters have a special feature – link support. If you add a link to the caption of your post or tag it on your Feedlink page, these links will also be automatically included in the newsletter. This way, you can drive traffic from your posts directly to your website or other online services like e-commerce shops or booking sites.
Setup Social Media Newsletter
With Feedlink’s Social media Newsletters, you can easily share your content with friends and subscribers in an automated way. This means that you don’t have to set up the newsletter each week or update it manually – we do all the hard work for you. All you need to do is activate it, which will aggregate all new posts of the coming week and send them on autopilot.
Here are the steps to set up the newsletter:
Step 1: In the Feedlink page editor, click the Newsletter tab
Step 2: Click ‘Create newsletter’
Step 3: Write an email subject line and click ‘Set live’
Visit the Help Center for a more detailed setup guide.
Key Takeaway
Feedlink’s social media newsletter is the first of its kind. It contains your latest posts on Instagram and TikTok, making it even more interesting for users as they can read up on the latest content from their favorite social accounts at a place where all those platforms have been aggregated.
- No learning curve – you will not need to learn another emailing tool. No coding, no editing, just set it and forget it.
- Never forget to send a newsletter – automated weekly updates from Facebook and TikTok; there is no need to set up and send the newsletter manually.
- Save tons of time – by re-using existing posts without the need to adopt content for email too.
- No additional costs – it is included in your Feedlink plan, so you don’t need to pay for a newsletter tool.
No matter the size of your business, our newsletter automation tool is perfect for you. So don’t wait any longer; check out our product today and build a strong digital presence in just minutes.
Try Feedlink’s Social Media Newsletter and reach new audiences with ease!
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