Every small business owner needs a link-in-bio tool in 2024 as an inexpensive solution for driving more traffic to all their online destinations.
Why? Well, once you establish your social media presence (which is crucial nowadays), you need a way to direct your visitors to your main web pages.
That said, social media platforms limit the number of links you can place on your profile—a problem that these nifty link-in-bio apps effectively solve.
Below, we cover the benefits and features of the best link-in-bio apps out there so you can choose the one that best suits your needs and means based on criteria like customizability, ease of use, integrations, pricing, analytics, and more!
What is a link-in-bio page and how does it help your business?
We know how tough it can be to stand out online. That’s why signing up for a link-in-bio tool today is a game-changer. After all, paid and free link-in-bio tools help your followers find what they’re looking for, whether it’s your latest products, your website, or your blog post.
These platforms gather all your important links on a single webpage—a crucial feature for modern businesses since a social media bio accepts a few links.
Once they click the link, all your potential customers and loyal followers are redirected to a customized landing page to get everything they need:
Plus, these link-in-bio tools are very versatile as you can direct your visitors to take the actions that you want, such as checking out your promo offer, buying your products, signing up for your newsletter, looking at your inventory, learning something new, etc.
Ultimately, when you find the best link-in-bio platform, you will:
- Streamline your marketing efforts—direct your customers to various destinations with just one link, such as our latest product, a promotional offer, or your blog;
- Increase your conversion rates—with a clear and concise call-to-action, you direct traffic to your desired destination and thus bump up your conversation rates;
- Enhance your users’ experience—provide a clean and organized layout, ensuring a seamless browsing experience for your audience;
- Gain valuable insights—many link-in-bio tools offer analytics features that give you link tracking, clicks, engagement, and other key metrics;
- Overcome the limitations of social media—link-in-bio platforms allow you to add more than one link (TikTok) or five (Instagram) links in your profile bio.
Now that you know all about the importance and benefits of link-in-bio apps, let’s look at the best options currently available on the market.
10 best link-in-bio apps to consider in 2024
Looking for the next best link-in-bio platform? Check out the following ten options compared based on various features, including ease of use, pricing, and analytics:
| Tool | Customizability | Ease of Use | Integrations | Analytics | Pricing |
| Feedlink | ✔ | ✔ | ✔ | ✔ | Free to $59/month |
| Linktree | Limited | ✔ | ✔ | ✔ | Free to $24/month |
| Lnk.Bio | Limited | ✔ | ✔ | Limited | Free to $24.99/month |
| Milkshake | Limited | ✔ | ✔ | ✔ | Free. No info for paid options |
| Beacons | Limited with landing pages | ✔ | ✔ | ✔ | Free to $50/month |
| Shor.by | ✔ | ✔ | ✔ | Limited | No free plan. Up to 99/month |
| Campsite | Limited | ✔ | ✔ | ✔ | Free to $24/month |
| Hopp by Wix | ✔ | ✔ | Limited | ✔ | Free. No info for paid options |
| Taplink | Limited | ✔ | ✔ | Limited | Free to $6/month |
| Stan Store | ✔ | ✔ | ✔ | ✔ | No free plan. Up to $99/mo |
1. Feedlink—Best for all-in-one online presence
For an affordable all-in-one online presence package, Feedlink is the best choice for you—it includes everything from a link-in-bio with a unique domain to a social media newsletter, blogging, social media publishing, and NFC digital business card functionality.
However, Feedlink is more than a simple link-in-bio tool as it includes advanced micro website building features with advanced customization options to match your branding. Plus it acts like a UGC platform that enables brands to sync their user-generated content and display social proof.
Plus, you can generate an interactive TikTok and Instagram posts feed that will update automatically on your own Feedlink landing page.
Therefore, you will essentially have everything your customers may need under a single domain. Plus, you get advanced analytics like page visits, link clicks, clickthrough rate, social media post clicks, etc., giving you vital information about what to optimize further.
Bottom line: Feedlink will allow you to easily establish your online presence, drive traffic, and increase engagement. The pricing offers are super affordable: between $6mo – $29/mo, and a Free forever plan, plus a bonus offer of $59/year for small businesses.
Pros:
- Advanced micro-website builder
- Social media scheduling
- Blogging platform
- Great customization options
- Fast loading times on smartphones
Cons:
- Navigation buttons could be improved
- Not as user-friendly as some alternatives
Get your own link in bio website
Sign up for Feedlink – and expand your social media presence.
2. Linktree—Best for design templates
Unlike some similar tools, Linktree is very easy to navigate and includes a large template library that offers top-notch customization options—you can browse already-built pages and then customize them according to your needs and style.
As one of the oldest link-in-bio tools out there (with 40 million signups), this tool has been helping users add multiple links on their social media for a while now.
Plus, it includes a QR code functionality that will help you convert offline leads into online customers. Once you do that, you can track their engagement and your revenue, and discover what actually moves the needle for your audience and makes them convert.
Regarding Linktree’s pricing, they offer a Free forever plan, a Starter plan at $5/mo, Pro at $9/mo, and Premium at $24/mo.
Pros:
- Large template library
- Easy to use
- QR code functionality
- Analytics features
- Forever Free plan
Cons:
- No design flexibility
- Limited customization options
- Lack of advanced features
3. Lnk.Bio—Best for simplicity of use
Lnk.Bio might not be the most advanced link-in-bio tool out there, but it’s among the easiest to use—you can quickly set up an unlimited number of links and add visual content.
It comes with a flexible layout, over 100 free themes, an Instagram UI mirroring feature, a custom username (URL), and one-time payment plans.
With the the most expensive plan you also get a newsletter, contact form, and shop feature. That said, the plans include: Free, Mini-Monthly at $0.99/mo, Mini-One Time at $9.99/mo, and Unique-One Time at $24.99.
Additionally, you can get add-ons sold separately, like the Blue Tick, Custom Domain, and Booking Calendar for very affordable prices.
Pros:
- Simple to use
- Flexible layout
- Mirror Instagram UI
- Custom URL
- One-time payment plans
Cons:
- Difficult UI navigation
- Insufficient analytics
- No customizable links
4. Milkshake—Best for Instagram influencers
Milkshake is the go-to tool among Instagram influencers as it offers seamless setup directly from mobile devices using innovative interactive cards—they offer the same visual experience as Instagram’s Stories or Instagram Feed posts.
Once set up, your followers can swipe through these cards full of pictures, links, and writing as if they are navigating tiny web pages. Plus you can customize the cards to fit your brand and get all kinds of insights, like numbers of visits.
With Milkshake, you can introduce yourself, share your offerings, update your followers, promote your online platforms, and allow your customers to book your services—all from within the same platform.
Milkshake is free to use and allows you to create 5 separate websites.
Pros:
- Easy mobile device setup
- Interactive cards
- Perfect for Instagram
- Visitor analytics
- Email integration
Cons:
- Limited customization options
- You can create only one account
- Lagging issues in loading templates and previews
5. Beacons—Best for monetizing digital products
Beacons is a great tool for creators and influencers who want to monetize their digital products through a link-in-bio page. With this tool, you can effortlessly integrate custom shops into your Instagram bio link and sell digital goods like e-books via secure payment.
You can also promote events, shout out to followers, or even book appointments. Plus, you can personalize your page by customizing your fonts and colors.
Some advanced features even offer email marketing and media kits—a whole range of e-commerce tools to transform your mini-website into an online store.
Their pricing starts with a Free plan and continues with Creator at $10/mo, Creator Pro at $30/mo, and VIP at $50/mo, with discounts if you pay annually.
Pros:
- Custom shops integration
- Analytics
- Custom designs
- Secure payment
- Built-in e-commerce tools
Cons:
- Can be costly if you pick offers separately
- Your site might appear buggy
- Customization of landing pages could be better
6. Shor.by—Best for page insights
As you can see even from their minimalistic website, Shor.by is very straightforward to use as you can create your page in minutes by adding all your messenger apps, social links, and other relevant blocks (buttons, cards, text, images, countdown, or RSS feed).
Furthermore, Shor excels in tracking your page’s performance as it comes with insights into what your visitors click on and how those figures change over time.
Plus, its dynamic blocks automatically update when you add new content to your YouTube channel, Shopify catalog, podcast, or other social media posts.
Coupled with some cool features like a link shortener, lead generation software, and integration with messenger apps, Shor makes for a great choice!
The pricing plans for this platform are quite simple: $15/mo for their Rocket plan, $29/mo for Pro, and $99/mo for Agency. There’s no free plan, but there are annual discounts.
Pros:
- Easy to use
- Automatic updates
- Lead generation software
- Messaging integration
- Customizable pages
Cons:
- Limited design options
- No free plan
- Limited analytics
7. Campsite—Best for emerging creators
Campsite is a great tool if you’re looking to grow a creator business through social media. You can create a drag-and-drop landing page that will link all your social media profiles, emails, and websites, with the goal of transforming your followers into customers.
This tool comes with various pre-made templates and color palettes and even has a Canva integration so you can design your images. You can also create carousels for social media, embed video, and even include email opt-in forms—perfect for small businesses.
Finally, the tool also allows you to track analytics such as engagement and clicks to help you make data-driven decisions, but that feature is in the premium plans.
That said, their pricing goes like this: basic Free plan, Pro at $7/mo, and Pro+ at $24/mo. You can add additional profiles or collaborators for $1.50/mo each.
Pros:
- Drag-and-drop features
- Canva integration
- Email opt-in forms
- Unlimited links
- Unique QR code
Cons:
- Very limited features in the Free plan
- High subscription costs
- Only for clickable links
8. Hopp by Wix—Best for customizable search engine feature
Wix makes another great tool for boosting your business online called Hopp, and its name reflects a unique functionality that allows your users to find anything and everything you put out on social media with its own internal search engine.
Additionally, if you have too many links to add to your link-in-bio page, Hopp includes a search bar, which immediately pulls any link your followers might need.
Hopp also includes unlimited links so you don’t have to worry about promoting all your services, products, coupons, etc.—the boost your online business needs!
You can also track analytics like clicks, page views, engagement, and all other important metrics. Let’s not forget the handy URL shortener as well.
Hopp by Wix offers a Free plan, and to check out the Pro pricing, you’ll have to log in to your account and choose ‘Upgrade’. They offer a monthly and yearly type of pricing plan.
Pros:
- Fully customizable mini website
- Easy to use
- Customizable search engine
- Unlimited links
- Analytics
Cons:
- UX and workflow could be improved
- Limited template options
- No visible pricing
9. Taplink—Best for budget needs
For a mobile-friendly link-in-bio tool with multiple links and pages, payment options, and online messaging for a ridiculously low price, choose Taplink!
Moreover, Taplink offers most of the features of the other tools, such as creating a micro-landing page that can be customized with text, visuals, and FAQ sections. Plus, you can add a timer for limited-time offers if you are selling online.
You can get all of this in three payment plans: Free, Pro for just $3/mo (annual price), and Business for $6/mo (annual price), which is their most popular plan.
Pros:
- Super affordable
- Email collection
- Payment option
- Flexibility in design
- Easy to use
Cons:
- Basic design
- Limitations in font choices
- Limited customization
10. Stan Store—Best for e-commerce and course creators
Stan Store is a great option if you’re looking to build your mini-store via a link-in-bio, as it includes all the necessary features to take care of your entire workflow.
Unlike the other options, this tool focuses on operating as a comprehensive storefront rather than just a collection of links, where you can easily sell digital products with one-tap checkout, schedule calendar meetings, and gather sign-ups for your courses or workshops.
Bonus points go for their 0% transaction fees and only 10 minutes average time to create your store, and you can try all their features with the 14-day free trial!
Stan’s pricing is simple: $29/mo for the Creator plan and $99/mo for Creator Pro.
Pros:
- Complete storefront
- 0% transaction fees
- 10 minutes average time for creating a store
- Great for eCommerce
- Analytics and integration
Cons:
- No Free plan
- Not suitable for content creators
- Could improve customer service
What to consider when choosing your link-in-bio tool?
When choosing a link-in-bio tool for your business, you must consider several key factors to ensure it meets your needs and helps you achieve your goals:
- Customizability—look for a tool with a custom landing page to match your brand’s aesthetics and messaging. The option to add your logo, choose colors, and arrange links in a way that makes sense for your audience is crucial for creating a cohesive brand experience;
- Ease of use—the tool should come with a user-friendly interface that makes it easy to create and manage your link-in-bio page without requiring technical expertise. Intuitive drag-and-drop functionality and straightforward navigation are essential for maximizing efficiency and productivity;
- Integrations—consider whether the tool integrates seamlessly with your existing marketing platforms and social media accounts. Compatibility with popular platforms like Instagram, TikTok, Facebook, and Twitter ensures smooth integration into your overall digital strategy;
- Analytics—choose a tool that provides robust analytics and insights into your link-in-bio performance. Features like link tracking, audience demographics, and link engagement metrics empower you to make data-driven decisions and optimize your marketing efforts effectively;
- Pricing—evaluate the pricing structure of the tool to ensure it aligns with your budget and offers value for money. Look for transparent pricing plans with clear features and limitations, as well as scalability options.
These are the main selling points of the best link-in-bio platforms, but you are free to consider other aspects that matter to your business and marketing needs.
Bottom line: What link-in-bio tool should you choose?
While all of the tools listed above are designed to help you add multiple links to all your online destinations, they still differ in their functionality and pricing.
For that reason, first consider your business marketing needs and ensure you get a product that meets them. That said, a few options do well in all areas:
- Feedlink—an all-in-one link-in-bio tool and website builder that comes with plenty of additional features, such as starting a blog and sending out automatic newsletters;
- Linktree—for a tool with the most customizable templates;
- Lnk.Bio—for a simple and easy-to-use TikTok or Instagram bio app.
At the end of the day, your best choice is a tool that combines the most important features of your specific use case and brings the most value for your money. Keeping that in mind, go through the list above one more time to find the perfect link-in-bio tool for you!
Get your own link in bio website
Sign up for Feedlink – and expand your social media presence.
FAQs about link-in-bio tools
What is a bio-link tool?
A bio link tool, also known as a link-in-bio tool, combines multiple links into one clickable URL. It’s used on platforms like Instagram and TikTok where users are limited to one clickable link in their bio. Using this tool helps users direct their audience to various online destinations, including websites, product pages, and social media profiles.
What is the best link-in-bio app?
The best link-in-bio app depends on your needs. For example, what type of campaign are you running? Are you promoting a product or a service? Moreover, are you promoting your website, your blog, or maybe a specific landing page? How much can you afford to pay for the tool? Different tools work differently, so base your decision on your needs. That said, all the top platforms, such as Feedlink, Linktree, and Lnk.Bio, include these functionalities.
Is a link-in-bio tool free?
Many link-in-bio tools offer free versions with limited features, while premium plans with additional functionality are available for a monthly or annual fee.