How to Find the Link in Bio on Instagram? [2024 Guide]

Are you looking for the ‘Link in bio’ Instagram feature? Maybe you want to help your followers read about your business so you get a chance to convert them.

After all, over 30 million Instagram accounts are using a link-in-bio tool, and most of them belong to professional accounts, brands, and businesses.

So if you don’t want to miss out on this opportunity to widen your net, check out our simple and actionable guide on how to view a link in bio on Instagram.

Don’t worry; the process will be done before you know it!

While you are at it, you should also familiarize yourself with The 20 Best Link in Bio Apps in 2024, which you can add to your Instagram link in bio.

What does ‘Link in bio’ mean on Instagram?

Simply put, a ‘link in bio’ is one or more URLs placed in an Instagram profile’s bio section—it can be any web address that you want to promote or drive traffic to.

For instance, check out the EHF European Handball Championship link-in-bio section on Instagram, which takes you to another Instagram-like grid with links. Other brands and companies also lead users to their blogs, where they can read the entire stories featured on their Instagram posts or e-store links to buy their products.

But that’s not all! Your link-in-bio section can also include links to your other social media sites, main web pages, YouTube pages, and other important portals.

Conversely, influencers often use their link-in-bio sections to share their work beyond the confines of Instagram stories, posts, and reels.

Ultimately, the goal is to drive traffic to your business account, promote news or a specific campaign, and provide more information about your products and services. You can even lead all your customers to your centralized resource hub and newsletter sign-up page.

Read more what does link in bio means and reasons why you need one.

How to find ‘Link in bio’ on Instagram?

Finding the link-in-bio section of any Instagram profile is very straightforward:

1. Visit the Instagram profile—navigate to the Instagram profile whose ‘Link in bio’ you want to view (you can find it by searching for it in the second ‘Search’ tab).
2. Locate the bio section—look for the bio section underneath the profile image, handle, and description (at the very bottom);
3. Identify and click the link—tap on ‘more’ to open all the bio links to find the one you need; once you find it, just tap on it so you are navigated outside Instagram;
4. Explore the linked content—most Instagram business profiles will use a popular link-in-bio tool where they’ll place all the links or content they want to share.

Above, you can see how to find the link-in-bio section on EmbedSocial’s Instagram page.

As you can see, it includes three links: the brand’s official Feedlink page—a unique link-in-bio tool developed by the company—a link to the brand’s blog, and a Facebook page link.

How to add a link to your Instagram bio?

Adding links to your Instagram bio is extremely easy:

1. Open the Instagram app and tap to open your profile (bottom right corner);
2. Click on the ‘Edit profile’ button (underneath your profile image);
3. In the Edit profile screen, tap ‘Links.’
4. Tap on ‘Add external link’ to add one or more links;
5. Paste your link in the URL field and the title of your new link.

Once you tap on Done in the upper-right corner, your new link will go live and can be found underneath your Instagram profile image. You can add anything, from a personal blog to your business website, link-in-bio site, or other social media accounts.

Need inspiration for your own link-in-bio page? Check out these 10 link in bio Instagram examples.

How to find your ‘Link in bio’ via the Instagram website

You can also find your (or any other) Instagram link-in-bio section by using a browser on your computer or any other device. The process is quite simple:

1. Open your browser and navigate to www.instagram.com;
2. Tap the search button (left-hand side ribbon) and type in the profile name;
3. Look for the bio section underneath the profile description;
4. Click on the ‘Links’ button and tap the link you want to open.

As you can see, the process is very user-friendly, so you can easily find the link-in-bio sections of any profile that you follow. However, you can only view these links via a browser, so if you are looking to edit your link-in-bio section, you need to open the mobile app.

Create a unique link-in-bio page with alternative tools

Since you need something to show off in your Instagram link-in-bio section, you need to find a quality link-in-bio tool that will collect all your online handles and portals. One such tool is Feedlink, as it is a very inexpensive option with an assortment of features.

In addition to aggregating all your social media handles and showcasing your content from across the internet, Feedlink allows you to send newsletters, start a blog, create a digital business card, and automatically sync all your latest social media content.

Here’s how you can set up your Feedlink landing page:

1. Sign up for Feedlink and log into your account;
2. Choose ‘Feedlink’ and tap ‘Feedlinks’ > ‘Create new Feedlink’;
3. Choose a template or press ‘start from scratch’ to generate a custom link for your business;
4. In the editor, you can connect your Instagram account to show the clickable Instagram feed. Click on Explore and choose Instagram Feed block.
   
5. Next, connect your Instagram account, and your latest Instagram posts will appear on the page.
6. Click Save.

That’s it. You can furthermore explore the Feedlink customization options and adjust your page.

For example, you can change the Instagram grid, from Feed, to Slider or Collage layout.

Once you finish the above steps, it’s time to get your unique .link domain, which is free for the first year and $12/year afterward:

• Exit the Editor, navigate to the ‘Domains’ tab, and tap ‘Buy domain’;
• Type in your domain name, click ‘Find,’ then ‘Continue with this domain’;
• Fill out your payment information and tap ‘Continue’ to finalize the process;

That’s it. You’ll now receive a confirmation email for your new domain to go live.

That’s all you need to know! Now your link-in-bio website is live, you have your unique domain, and all your social media accounts are connected. At this point, you only have to copy your unique URL and paste it into your Instagram link-in-bio section.

This product is perfect for businesses, influencers, and content creators who want to maximize engagement and drive traffic to all their online destinations.

Check out some uses cases for the link-in-bio tools and see how other creators use them on Instagram to show off their spectacular content to the world and attract new customers.

Conclusion

Finding and setting up your Instagram link-in-bio section is crucial when creating your social media handles. After all, it’s difficult for users to add clickable links to their Instagram captions so they must include external links in their profile bios.

Once you do that, your Instagram account will include all links leading to your social media accounts, your external website, and other important online resources. That way, you can leverage the free marketing power of Instagram to grow your business accounts.

However, since you can’t post all the links you want, you should first create a link-in-bio URL with a third-party tool before tapping ‘Edit profile’. That way, you can paste its URL into your Instagram bio section and any Instagram post you add in the future.

Check out these 5 Ways on How to Post a Link on Instagram.

FAQs about the Instagram bio link feature

What is a bio on Instagram?

Your Instagram biography section is your personal space located at the top of your profile page where you can introduce yourself to your followers and visitors. Here, you can add a brief description, convey your motto, or state who you are.

Where is the ‘Link in bio’ on Instagram?

Essentially, these are the clickable URLs you find underneath your Instagram image. Individuals and businesses use them to direct followers to external content and websites.

How to add multiple links in your Instagram link-in-bio section?

Officially, Instagram allows you to add up to 5 links in your Instagram bio. However, you can always use a link-in-bio tool where you can add as many links or as much content as you wish. Then, you’ll simply copy the URL of your link-in-bio page to your Instagram bio.

Can you add a clickable link to your Instagram bio?

Yes, you can add a clickable link to your Instagram bio. That way, you immediately direct your followers to your external websites, online stores, blog posts, or any other digital destinations.